Coca-Cola continues sustainable packaging UK-wide DRS - Arhive

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Coca-Cola continues sustainable packaging initiative and calls for UK-wide DRS   Coca-Cola continues sustainable packaging UK-wide DRS

Coca-Cola continues sustainable packaging initiative and calls for UK-wide DRS

Coca-Cola has re-affirmed its commitment to producing more sustainable packaging, a year after launching the initiative.

Coca-Cola continues sustainable packaging UK-wide DRS

In an update, Coca-Cola European Partners (CCEP) and Coca-Cola Great Britain (CCGB) said all large PET bottles, including Coca-Cola, Sprite and Fanta, will start to move to 40% rPET this year – part of the target of transitioning the whole of its PET portfolio to 50% rPET.Coca-Cola continues sustainable packaging UK-wide DRS

Nick Brown, head of sustainability at CCEP, said the company is replacing the branding on its bottle closures with messages encouraging consumers to recycle.

The closures are on Coca-Cola and Coca-Cola Zero sugar 500ml bottles and will appear across the rest of the Coca-Cola portfolio by the end of the year, creating over 900 million opportunities to see these new recycling messages each year.

The drinks giant also said it continued to support a ‘well-designed’ Deposit Return Scheme (DRS), and spelt out a number of recommendations, including not charging VAT on the scheme, good financial management and fraud control, a common approach covering the whole of GB, run by one not-for-profit management company and ensuring retailers, machine suppliers and hauliers are paid.Coca-Cola continues sustainable packaging UK-wide DRS

Brown said: “As a business we want to keep challenging ourselves to ensure we are part of the solution on packaging, whether it is setting ourselves ambitious targets or joining key government working groups. Initiatives like our investment in bottle recycling in GB and our commitment to keep increasing recycled material in our packs are key to ensuring more packaging is collected and reprocessed.

We believe we are at a crucial moment in time, with a once-in-a-generation opportunity to create real change for packaging recovery systems in GB. We have been clear on our support for a well-designed Deposit Return Scheme in Great Britain for some time – however with a DRS consultation now open in Scotland and one planned for England later on this year, it is crucial that all parties come together to develop this collaboratively. This is why we’ve revealed our vision on what is required for a practical, joined up DRS system.”Coca-Cola continues sustainable packaging UK-wide DRS

Liz Lowe, GB sustainability manager at CCGB added: “Having some of the largest, most visible brands in the world presents a unique opportunity to reach and inspire a wide number of people. Over the past year we’ve redirected a significant amount of marketing investment into recycling messaging, and into making recycling as easy as possible with really visible on-pack messaging.”Coca-Cola continues sustainable packaging UK-wide DRS

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