The Swiss textile technology innovator HeiQ and sustainable outdoor clothing brand Patagonia expand their 2017 partnership to include HeiQ Fresh Tech odor control technology, with best-in-class performances. HeiQ Patagonia odor control technology
Recent consumer research shows that 72% of shoppers are interested in odor control technology in activewear. As we are social animals, humans want to be close to others without having to worry about bad smell on our apparel from ourselves or our surroundings.HeiQ Patagonia odor control technology
To expand on the Patagonia/HeiQ partnership, and as part of the R&D partnership launched in 2017, Patagonia will begin using HeiQ Fresh Tech odor control in their Fall 2019 collection.HeiQ Patagonia odor control technology
“While we were happy with our previous odor control solution, we were able to develop a better solution as part of our R&D Partnership with HeiQ.
We are always looking to improve quality of our products, and HeiQ Fresh Tech will help us meet our consumers demands.” said Matt Dwyer, director of material innovation and development at Patagonia.HeiQ Patagonia odor control technology
“We are excited to continue to expand our partnership with HeiQ to develop sustainable textile finishes.”HeiQ Patagonia odor control technology
“We are confident our HeiQ Fresh Tech solution will be a great addition to the Patagonia product line, and will create the highest value possible for the consumer,” said Carlo Centonze, HeiQ CEO.
He added, “The Patagonia and HeiQ partnership is based on our shared vision that technology can perfect our every-day textile products.”
Source: HeiQ Materials AG