“By identifying the characteristics that reduce the material’s value at end of life, we can suggest alternative choices that can be more readily recycled.”
Food and drink suppliers looking to boost the sustainability of their products can now call on an extra resource, with the launch of a new initiative designed to increase the ‘recyclability’ of plastic. Created by Axion, the Design for Recycling service has been set up to help improve the plastic packaging value chain while also ensuring that the plastic also maintains its primary focus: protecting the product.
it was reported late last year that China – the largest importer of the UK’s plastic waste – announced it intended to stop receiving it, necessitating the need for a viable alternative solution.The aim of Design for Recycling is to address the balance of a situation that, according to sustainability charity WRAP, sees 70% of the UK’s plastic waste in 2016 exported to the Far East. Alarmingly,
Axion’s head of circular economy, Richard McKinlay, was positive that a solution could be reached and said that momentum was building on the issue. “Our analysis helps clients to understand how their packaging will be treated at end of life and how this is impacted by the design of the pack,” explained McKinlay.
“By identifying the characteristics that reduce the material’s value at end of life, we can suggest alternative choices that can be more readily recycled,” adding that Axion can offer a bespoke product thanks to not using a “pre-defined tool” – an approach that enables it to achieve a balance between function and recyclability.
Amion has said that companies that take action now can get a head start on what it said would be a “push for producer responsibility” on the issue, helping adopters to gain a competitive edge in a more environmentally-focused consumer environment.
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